Unveiling the Success Story of Tianzi (Midi) Brand: A Journey from Excellence to Eminence

Tianzi (Midi) brand garnered significant attention in 2019, with its annual commercial sales exceeding 33,000 boxes, making it one of the most notable new products on the market that year. As of May 29th, this year's commercial sales have already surpassed 30,000 boxes, marking a year-on-year increase of over 20,000 boxes, consistently maintaining its position as the top-selling brand in the same price range of midi cigarettes and solidifying its position as the fourth best-selling brand in the mid-priced cigarette category. Tianzi (Midi) brand has demonstrated a rapid rise and a continuous stride towards success, becoming a symbol of achievement.

The remarkable growth of Tianzi (Midi) can be attributed to its outstanding intrinsic quality. The product itself possesses formidable competitiveness, offering a distinct sense of superiority compared to other brands in the same price range. Tianzi (Midi) not only provides a higher-grade experience but also demonstrates universality and stability, allowing its product strength to be fully unleashed.

However, excellent product quality is only the prerequisite for success; achieving favorable results requires ongoing efforts. Tianzi (Midi) has surpassed 30,000 boxes in sales in its first complete year on the market, and has reached the same quantity in less than five months this year, thanks to its keen insights, whole-hearted dedication, and organized actions. The brand has shown precious initiative, maintaining clear judgment and decisive actions in the face of market trends and challenges posed by rapidly emerging brands. It continues to intensify efforts, increase speed, and strictly control market maintenance in the later stages, ensuring the steady development of the brand.

The outstanding performance of Tianzi (Midi) has been reflected in various dimensions. In just over a year, Tianzi (Midi) has become the second-best-selling and the top-incremental specification of the "Tianzi" brand, successfully activating the Tianzi (Gold) product priced at 200 yuan, maintaining a consecutive growth of over 20% year-on-year. This has established a strong brand pattern for the "Tianzi" brand in the mid-priced cigarette market, achieved the brand development's dual top 10 goals, and further advanced the Allin midi strategy, providing significant advantages and support.

More importantly, Tianzi (Midi) not only has over 70% of its sales outside the domestic market but also matches big brands in terms of market breadth and depth, demonstrating excellent market expansion capabilities. Tianzi (Midi)'s outstanding performance injects powerful momentum into the development of the "Tianzi" brand and the entire industry.

In the face of industry uncertainties, maintaining confidence, determination, and tenacity is crucial. The success experience of Tianzi (Midi) tells us that in a fiercely competitive market environment, only by maintaining keen insights and continuous innovation can one stand out from the competition and achieve even more brilliant performance.

天子（中支）在2019年的全年商业销量超过33000箱，成为当年备受瞩目的上市新品之一。今年截至5月29日，商业销量已经突破30000箱，同比增量超过20000箱，持续稳居同价位中支烟销量的第1位，巩固了一类中烟销量的第4位。天子（中支）品牌展现了迅速崛起的姿态和不断奔跑的状态，成为了成功的代表。

内在品质： 天子（中支）之所以能够实现如此快速的增长，离不开其出色的内在品质。产品本身具有非常强大的竞争力，呈现出一种强烈的“越级”感受。与同价位产品相比，天子（中支）不仅提供了更高档次的体验，还展现出了普适性和稳定性，使得产品力量得以充分释放。

敏锐洞察力和全力以赴的意志： 优秀的产品力只是成功的前提，实现良好结果还需要后续的努力。天子（中支）之所以能够在上市的第一个完整年份超过30000箱的销量，并在今年短短不到5个月的时间内达到同样数量，得益于其敏锐的洞察力、全力以赴的意志和有序的行动。品牌展现出了弥足珍贵的进取心，在市场风口和各品牌快速上场的挑战面前，保持着清醒的判断和果断的行动，不断加大力度、提高速度，并在后期市场维护方面严格把控，确保了品牌的稳步发展。

多维度表现： 天子（中支）的出众表现在多个维度上得到了体现。仅仅一年多的时间，天子（中支）已经成为了“天子”品牌销量第2、增量第1的主力规格，并成功激活了天子（金）这支200元整数价位的产品，连续保持了20%以上的同比增长。这为“天子”品牌在一类中支烟市场上建立了强有力的品牌格局，实现了品牌发展的双前10目标，推动了Allin中支战略的进一步推进，具有了极大的利好和重要支撑。

市场拓展能力： 更重要的是，天子（中支）不仅有着七成以上的销量在本土市场以外，还在布局宽度和市场纵深方面看齐大品牌，表现出了优秀的市场拓展能力。天子（中支）的出色表现，为“天子”品牌的发展和整个行业的共同进步注入了强大动力。

在行业面临不确定性的情况下，保持信心、保持定力、保持韧劲至关重要。天子（中支）的成功经验告诉我们，在市场竞争激烈的环境中，只有保持敏锐的洞察力，不断创新突破，才能在竞争中脱颖而出，实现更加辉煌的业绩。